Our work

Our work

Fancy Store - Fashion brand

Client Background:

Fancy Store, an online clothing for modern apparel, was seeing steady traffic but faced challenges with stagnant sales, low social media engagement, and the absence of a defined marketing strategy.

Objectives:

  1. Increase monthly sales by 20% in a 6-month period.
  2. Boost social media engagement by 50%.
  3. Develop and implement a cohesive digital marketing strategy.

Strategy & Execution:

1. Social Media Revamp: We initiated a comprehensive audit of TrendSetters’ social media profiles. A rebranding was proposed, leading to a visually cohesive and engaging Instagram, Facebook, and Pinterest presence.

2. Influencer Collaborations: To enhance brand visibility, we collaborated with fashion influencers. They showcased TrendSetters’ collection through hauls, styling videos, and interactive challenges.

3. Tailored Social Media Campaigns: Using targeted Facebook and Instagram ads, we highlighted their best-selling items, seasonal collections, and customer testimonials.

4. Engaging Content Creation: Introduced interactive content like polls, quizzes, and styling challenges. Regular “Behind-the-Scenes” posts gave a personal touch, connecting the brand closer to its audience.

5. Marketing Strategy Development: We crafted a 6-month marketing plan, which involved monthly promotions, user-generated content collection, email marketing for cart abandonment, and loyalty program introductions.

Results:

  • Monthly sales surged by 25% over the targeted period, with significant sales attributed to the influencer collaborations and targeted ads.
  • Social media engagement skyrocketed by 60%, exceeding our initial objective. The styling challenges and influencer posts were particularly effective.
  • A 15% increase in repeat customers was recorded, a testament to the newly implemented marketing strategies and loyalty programs.
  • Email campaigns addressing cart abandonment resulted in a recovery of 12% of potentially lost sales.

Fancy Store - Fashion brand

"Bedaya Dot Agency was pivotal in redefining our brand's digital presence. Their innovative strategies, especially in social media marketing and marketing strategy, brought us closer to our customers and drove impressive sales. Their expertise was our game-changer!" - Hala Abdullah, Founder of Fancy store

AlSaad Foundation

Background:

AlSaad Foundation, established in 2017, is committed to providing quality education to undergraduate students. By 2022, while they had set up 20 institutes, their online presence was minimal, resulting in limited awareness and low student registration.

They approached our agency to amplify their digital footprint, and increase student registration, and monthly revenue. 

Objectives:

  1. Boost website traffic by 70% within a year.
  2. Drive 20% more donations through online channels.
  3. Increase volunteer registrations by 30%.
  4. Enhance engagement on social media platforms.

Strategy & Execution:

1. Website Overhaul & SEO Optimization: We redesigned AlSaads’ website for a more user-friendly experience, focusing on their impactful stories. SEO strategies, including optimized content and backlink building, were implemented to improve search engine rankings.

2. Social Media Revamp: With a comprehensive content calendar, we showcased success stories, student testimonials, and behind-the-scenes looks at the foundation’s activities. Monthly live sessions with beneficiaries and educators were introduced to foster transparency.

3. Targeted Social Media Campaigns: Using Facebook and Instagram, we launched the #BrighterFutures campaign. This campaign featured snippets of students’ lives before and after joining HopeFutures, emphasizing the transformation the foundation brought about.

4. Email Marketing: A bi-monthly newsletter was introduced, updating subscribers on foundation milestones, upcoming events, and featuring donor testimonials.

Results:

  • A whopping 85% increase in website traffic within a year, with visitors spending an average of 3 minutes on the site.
  • The #BrighterFutures campaign reached over 1 million users, resulting in a 25% increase in online donations.
  • Volunteer registrations saw an uptick of 40%, surpassing our initial goal.
  • Social media engagement skyrocketed with a 30% increase in followers, and the monthly live sessions averaged 10,000 viewers.8

AlSaad Foundation

"Working with Bedaya Dot transformed our online outreach. Their strategic marketing interventions not only boosted our visibility but also created a ripple effect, inspiring more individuals to join our courses. We've never felt more connected to our global supporters." - Ahmed Taha, Director of AlSaad Foundation.