Social Media Ads Specialist – Remote
About Bedaya Dot:
Bedaya Dot is a full-service digital marketing agency, dedicated to empowering businesses (B2B/B2C) with innovative marketing services and technology solutions.
We are looking for a passionate Social Media Ads Specialist who will work diligently to make Bedaya Dot one of the leading agencies in Digital Marketing. This begins with a team focused on the same goal – to make our clients happy by growing their businesses profitably and providing them with a world-class experience.
Primary Objectives
With the primary responsibility of ensuring our clients gradually achieve superior customer engagement, traffic, and revenue by strategically exploiting all aspects of the social media marketing roadmap.
RESPONSIBILITIES:
- Create Campaign Marketing Strategy and Implementation:
- Create, optimize and execute social media strategy through competitive research, platform utilization, benchmarking, brand messaging, and audience identification.
- Research and create online “buyer personas”
- Create, publish, and share content (original text, images, videos) that reflects the client and their brand while building meaningful connections.
- Promote community involvement through a focus on engagement.
- Develop social media editorial calendars.
- Continuously improve social media strategies by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and determining how to best utilize the information.
- Project Management:
- Utilize assistance on the social media team to help develop a holistic social media campaign for clients.
- Assign tasks, review work, and mentor assistance.
- Define, monitor, and analyze trends in clients’ KPIs.
- Connect with clients regularly to answer questions, apply strategies and review social media campaign performance (primary point of contact for your clients).
- Weekly/ Monthly Campaign Evaluation and Reporting:
- Monitor, evaluate, and adjust strategy based on campaign results.
- Set goals for the following month based on analysis and strategy.
- Actively test and analyze targeting, ad creative, landing pages and positioning to drive results in line with clients’ goals.
- Create weekly/ monthly reports and communications to inform clients of results and progress of activities.
- Contribute to our agency “Bedaya Dot” blog, and help achieve superior customer engagement, website traffic, and revenue.
Qualifications:
- Bachelor’s Degree in Marketing, Advertising, PR, Communications, Information Science, Business or related major.
- 3+ years of proven experience in executing/ managing social media strategy and campaign management.
- Experience, including but not limited to: Facebook, X (Twitter), LinkedIn, Pinterest, Instagram, TikTok and more
- Exceptional social media copywriting and graphic design skills
- Experience managing content calendars.
- Strong understanding of the Paid Social Landscape and how to improve on important ROI metrics (CPA, CPM, CPC, etc.)
- Attention to detail and time management skills are a must
- Advanced Skills in Microsoft Excel. and Google Sheets
- Advanced Level Skills within Google Analytics
- Experience with the WordPress platform is a plus.
- Requires reliable internet access.
- Fluent in English (written and verbal).
SALARY:
- Commission only (10% of cash collected).
- Working hours are 9:00 AM – 3:00 PM EST from Sunday to Friday.
BENEFITS:
- Fully remote working environment.
- $100 Annual Learning Credit (Books, Events, Classes).
- Vacation bonus ($500/after 2nd year, an additional $250 every year after).
- PTO and paid holidays (based on your location).
Job Types: Part-time,
Work Location: Remote